If you've ever tried to explain Thailand's colourful, diverse culture to a friend who has never visited, or to someone who is about to go and unsure what to expect, you'll know it's a tall order.
Where do you start?
From Nakhon Phanom to Nakhon Si Thammarat, Thailand boasts rich traditions in food, music, art, clothing, language, superstition and more.
Because of this, your experience and explanations of Thailand will always reflect the areas in which you travel/live and the type of people you interact with, which makes it almost impossible to sensibly generaliseĀ “what Thailand is like”.
My advice? Get your friend a copy of A Geek In Thailand!
Moreover, get yourself one!
After browsing through this book for 5-minutes, I knew it would be a winner. Why? Because it has done what so many other books have tried to do but failed, and that is to condense the Thai experience into bite-sized, digestible chunks that even those who don't like reading books will enjoy.
It's not just for “noobs”, either. Even a veteran like me learnt a solid few things between these pages, particularly in the arts section. It was also fun to explore aspects of Thailand I hadn't visited in years.
In fact, I was so impressed, I contacted the author, Jody Houton, to see if he'd agree to me picking his brain on how he went about putting A Geek in Thailand together.
Luckily he did. Here's what he had to say…
Interview With ‘A Geek in Thailand'
Tell us a bit about yourself and how you came to be living in Thailand
Iām from Manchester, UK, but havenāt lived there for about 15 years, leaving almost immediately after graduating.
In the interim, Iāve lived in lots of different countries, teaching English, working as a journalist, and writing freelance. I came to Thailand around seven years ago on holiday; one thing led to another, as tends to happen with many expats here, and I ended up returning to work.Ā

Author, Jody Houton
Is this your first book, and how long did it take you to write?
Yes, itās my first published book. It took around 2-3 years, including an eight-month delay, courtesy of the military coup, as the publisher, rightly so, thought it wasnāt the best time to be releasing a lighthearted fun overview on Thailand.
āA Geek inā¦.ā is a series, right? There are editions for various countries, like Korea, China, and Japan. How did you land the gig to write the Thailand version?
It came about through my ex-employer at a newspaper I worked for. He put my name forward to Tuttle Publishing, and it started from there. I contacted the publisher with a suggested layout, and topics, and after a little back and forth it was approved.
What first intrigued me about Geek in Thailand was the imagery. From the cover to the back page, the pictures really reflect Thailandās colourful culture and people, and in many ways take order of precedence over the text. Can you tell us a bit about this concept and the creation process?
Thanks ā yes, I knew from very early on, that the photographs were going to play an important part in the look and feel of the book. Tuttle Publishingās graphic design team did an excellent job. After working as a journalist, and, through necessity, a photographer, I know what goes into making a decent-looking, interesting photograph, and what renders a photograph boring and formulaic.
So, very early on the in the process I began reaching out to professional photographers to see if they were interested in helping with the project. It was a truly international collective; many of the photographs were taken by me, but there are also photographs taken by a Bangkok-based Australian, Igor Prahin, a Bangkok-based Japanese man, Atsushi Hariu, and a Chiang Mai-based Thai, Gett Sutprattana.
In general, the photos supplement the text, but on a few occasions, when unable to get a particular photo I had in mind, I ended up changing the text to fit the photographs.

Just one of the many helpful, wonderful people Jody met during the research process
A Geek in Thailand covers a ton of topics: From music and film right down to the āyaa domā obsession, you packed a lot in. Can you tell us how you went about researching the book?
I like to think of it as following a thousand threads. For example, the arts section was one of the topics I was most interested in researching, but knew the least about. I did, however, have a few Thai artist friends.
So, it was a matter of talking with them, really, to find out which artists they were inspired by, and significant dates in the history of Thai art, special places, institutions. From there I started reaching out to different artists etc.
In a similar vein, as information on Thai literature was so sparse, I remember meeting, again through a friend, an elderly professor of Thai literature in a cafƩ and just picking his brain.
These days itās all too easy to just rely solely on Google Research and leave it at that, but face-to-face interactions and information-gathering will always be far superior in terms of getting the whole picture, the whole gamut of colour and emotions on a topic.

A sign seen in Bangkok a week after the military-coup in 2014.
I often find conflicting opinions on the meaning and proper appropriation of certain aspects of Thai culture, which isnāt surprising because it draws on so many different influences. How did you go about fact-checking and ensuring you had the consensus opinion on the topics you wrote about?
What with so few āoldā pieces of Thai literature and documentation in existence, and with much of it of questionable provenance or neutrality, writing about Thailand from a factual point of view certainly adds an obstacle.
I tried to double check with multiple sources, when necessary, but much of the content and much of the filtration of that content is through my perspective, experience and opinion anyway. Itās just one geekās experience of living and learning about Thailand.

A boy wais at the Phuket vegetarian festival
The structure of the book makes it very easy to dip in and out of; the perfect ācoffee table book on Thailandā one might say. From a writerās perspective, how challenging was it to achieve this friendly balance of text vs. imagery?
It was difficult at first, knowing that I had to cover a particular topic within a certain word count (or 2-3 pages) to allow enough space for a nice number of photos. It was certainly a struggle with some sections, as there was just so much information. But Iāve worked as an editor for a newspaper before, so am familiar with layouts and the importance of pictures, and resisting the urge of just printing columns and columns of text.
Some chapters and sub-sections needed rewrites, and rewrites, and they were all the better for it. The music section for example, needed a complete rewrite at the publisherās request to make it more accessible, up to date, modern and ultimately interesting. I got into a general rhythm, though, and after writing a few chapters I was happy with, I found attaining the necessary balance much easier.

A Geek in Thailand features many aspects of Thai culture; good & bad
The book portrays an evolving, modern Thailand, but one with its feet still firmly rooted in long-standing tradition. With emerging trends and adaptations of old cultures and foreign influences continually changing the shape of society, do you plan to revisit A Geek in Thailand and write an updated edition(s)?
I suppose it all depends on if it gets a second print run. But theoretically yes, absolutely, Iād love to write an updated one in the coming years.
I think Thailand, and its people, are going to dramatically change in the next 5-10 years, so an update will be almost a necessity. The nature of committing anything to print is that as soon as itās on the shelves, youāve already thought about five ways youād like to tweak and update it. But that is also the great challenge of writing a book, a digest of sorts; that one needs to be very selective in choosing content that will be relevant at least for a few years.

Spirituality & Thailand are close friends
The book does a good job of taking the reader on a journey that evokes intrigue and interest, but Iād imagine this was somewhat of a pilgrimage through Thai society for you too. Can you tell us a couple of the most interesting/surprising things you learnt during your research and writing process?
I suppose it was the discovery of the ever-present existence of a ācalm in Thailandās chaosā that became apparent the more I researched and the more I wrote. From a need borne from living in close quarters with neighbours, to the functional architecture to deal with the extreme weather, there is an almost constant pursuit of living harmoniously within the Thai surroundings.
This is expressed in the art, the food, music, and traffic. At first glance, taste, listen, and look Thailand looks crazy and chaotic, but it works, thanks largely to a balance, and harmony, that must now be part of the Thai national psyche itself, to seek out and find a ācalm in the chaosā.
What was the most difficult part of compiling A Geek in Thailand?
Writing, and as you mention in question six, deciphering differing information about Thailand was a challenge at times. But one of the most arduous parts of the project was in the actual logistics of getting everything together.
In a way, however, the difficulties of not receiving a straight answer, or getting conflicting information, ended up teaching me a lot inadvertently, so it was all worthwhile.
For example, reaching out to an ex-colleague to see if they could source a particular photograph, them agreeing to do it, and then effectively never answering a message or phone call to me ever again was head-scratching and infuriating at first, but allowed me an insight into ākreng jaiā and other aspects of Thai national character that I ended up writing about in the book.
Having to deal, and then attempt to rectify mistakes made by a copy editor was also quite stressful. It was all part of the learning curve, I suppose, and part of the process of having a book published.

The paradise of Phuket has a darker side
How have writing and publishing your first book changed your outlook on becoming an author?
I thought thereād be more groupies⦠No, but seriously, it was a hard slog. Iād like to think that if Iād have known how much time would have gone into writing, editing, selecting photos, sending emails, and the basic logistics of putting A Geek in Thailand together, then Iād still have accepted the project, but Iām not so sureā¦
But I donāt regret it at all, and much of the responsibility and expectations for the book I placed upon my own shoulders. Iāve written for magazines and newspapers for more than a decade, but the work, and ultimately the level of satisfaction, doesnāt really compare to writing your own book.
For a first book, this is an impressive achievement and one that will no doubt be hard to follow. What are your ambitions as a writer, and what can we expect next?
Iām currently editing my first novel, Outsider In; a book about a disillusioned English teacher who gets mistaken for a sort of Bruce Willis-type problem solver in Tokyo. Itāll hopefully be out sometime in 2017. It has been challenging and time-consuming in a whole different way from writing A Geek in Thailand.
A lack of clearly defined boundaries within which to write affords a liberating but at times aimless freedom when writing fiction, but itās all good. I also have a few ideas for future novels that Iām looking forward to starting once Outsider In is out.
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Thank you, Jody, for sharing insights on your book with us on TTL. I wish you all the best for the future.
Folks, A Geek in Thailand is out now on Kindle, and in a glorious Paperback edition (sitting right here on my desk) that features fabulous photography. Order it here on Amazon.